Superdry is now a massive cult brand, it all started with a trip to Japan in 2003. Julian Dunkerton who owns SuperGroup already owned a clothing brand named Cult Clothing. His stores stocked another iconic brand named Bench.

When James Holder; the owner and designer of Bench left the company; Julian approached him and the Superdry brand came to fruition.

From then on Superdry consistently outperformed all the competition and has spiralled in to a mega brand.

They now sell to over 300 countries from their site Superdry.com, they offer great customer service and a hassle free returns policy.

They are pretty big in the UK, with 43 shops and a further 48 concessions in department stores, these stores include Selfridges and Harrods in London. Superdry also has a large number of international stores, including stores across the USA, South America and Asia.




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